Firstly, some very snazzy knitting and crochet patterns which I couldn't resist, despite the fact I can neither crotchet nor knit!
I guess they were going for 'manly glamour' with this selection (in most of the other pictures, the model is wielding a fat cigar in addition to wearing supertight slacks):
mmmmm, sleek
This crocheted vest seems to make him very happy,
and you can understand why when you see it in all its technicolour glory (below - click to enlarge).... Check out the shoes too - no wonder he's walking tall!
Another pattern book offers a group of seriously manly men practicing their best Blue Steel:

...while yet another provides several options for guys who have crochet "team mates", whether that means your best buddy or some neighbour's slightly nervous-looking kid. It's reassuring to know that you can step out together in matching knitwear this summer.

Maybe these models got their start in the knitwear industry years earlier with Patons, the way Garry and Billy did?

