Thursday, June 21, 2012

Mmmm .... carrots on sticks, 1941





'War rationing was a way of life during World War Two, creating a national culture of austerity, but it also sparked ingenuity, such as swapping an ice-cream for a carrot on a stick. 
It was the official wartime substitute for ice-cream, and some British children born just before the war didn’t discover what ice-cream actually was until the fighting had finished and rationing stopped. 
The carrot on a stick was offered as the alternative when supplies ran low, because sugar needed to make ice-cream was one of the first luxuries to be hit on rationing, along with bacon and butter.'

(via Retronaut)

1 comment:

  1. And here I thought it was the carrot OR the stick!

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