'War rationing was a way of life during World War Two, creating a national culture of austerity, but it also sparked ingenuity, such as swapping an ice-cream for a carrot on a stick.
It was the official wartime substitute for ice-cream, and some British children born just before the war didn’t discover what ice-cream actually was until the fighting had finished and rationing stopped.
The carrot on a stick was offered as the alternative when supplies ran low, because sugar needed to make ice-cream was one of the first luxuries to be hit on rationing, along with bacon and butter.'